Whether it’s a fashion trend on TikTok or a style taking over Instagram, the internet aesthetic is always changing. Our “Core Club” collection breaks down a lot of the looks you’re starting to see on social media and highlights the people and brands that best channel it. Next up: Whimsical.
The internet is under the spell of a new aesthetic inspired by witches and their witchcraft. Known as Whimsical, the magically stylish look is explained by its title – a cauldron concoction of “Whimsical” and “Gothic”. Its popularity naturally started through TikTok, as #whimsigoth has already attracted 12.3 million viewers, while #whimsigothic has 22.3 million and counting.
The main palette for fans of the whimsical is a kaleidoscope of purples, blues, crimsons, greens, browns, often with pops of orange or yellow. “The best way to describe it is Sabrina’s bedroom in the ’90s show teenage witch sabrina,” Sophie Seddon shared with NYLON. According to Seddon, the whimsical starter pack includes “velvet, lace, corset, maxi, floral, paisley, maxi, chunky boots, ring, sheer top, ring, bell sleeves, and lots of layered jewelry featuring stars, moon and sun. ”
The sartorial appeal of whimsigoth lies in how it layers and undulates, giving the body a dramatic silhouette. There are also a lot of pop culture references for fashion inspiration, Seddon said.also teenage witch sabrina, Aesthetic lovers can check out TV and movie characters like Phoebe Buffy friendsSally and Gillian Owens from Practical magicand the program Buffy the Vampire and Charmed. Celebrities wearing whimsical IRL include Helena Bonham Carter and ’90s Lisa Bonet.
But Stevie Nicks’ personal style and iconic voice play the biggest role behind whimsigoth. “Even if the whimsical [first] Popular in the ’90s, Stevie Nicks was the OG blueprint for the style, with her layered skirts, dramatic sleeves and flattering style,” Maranda Vanderggriff shared with NYLON. “Florence Welch of Florence + The Machine is a modern example. ” adds Mazzy Star, Fleetwood Mac, Tori Amos, Fiona Apple and The Cranberries to the list. Even Halsey’s latest album, If I can’t have love, I want power, is another modern music illustration that showcases the re-popular aesthetic of witchcraft.
“Whimsigoth is interesting because it has similar elements to several other aesthetics, but it’s a subculture of its own,” adds Vanderggriff. “It shares gothic influences with the earthy elements of goth subculture and boho. It’s dark and feminine, stylish and gorgeous.” Experimental graphic design work by Margo Chase (the creative force behind the brand) Buffy, Charmedetc.), Vaughan Oliver’s album covers, and Tim Burton’s fantastical worlds all had an impact on the aesthetic.
To shop for looks, Seddon recommends whimsical specific products to vintage stores on Instagram, such as Daisies Junk, Of Earth, and her own business, Sophie Seddon Vintage. While whimsical people have largely driven the new dress wave, the interior design aesthetic is also on the rise. Home décor often references Renaissance-style vintage furniture, thick velvet fabrics, crystals, candles, heavy curtains, trinket collections, stained glassware, plants, herbs, censer and cats. Especially black cats.
What sets Whimsigoth apart from the rest of the internet aesthetic community is its hodgepodge of sensibilities. “It’s like the edgy older sister of the copycat core, but softer than a gothic aesthetic, like mixing chunky black shoes with flowy sleeves and a long mesh overskirt,” Stephanie Cook told NYLON. “Same escapist vibe, but darker and more mysterious.”
Celestial and astrological motifs often anchor whimsical aesthetics, whether in tarot cards, horoscopes, or through crystals, emotional rings, and oils that promote healing powers. “Whimsigoth fashion represents a witchcraft lifestyle inspired by films such as craft and practical magic,” said Rebecca Kershaw. “You like to be frugal for antique treasures, you most likely enjoy anything to do with spirituality and witchcraft, and bring those practices to life. Incorporate it into your everyday life.” Kershaw points out that for a long time, the style may have existed without a term. “I think people have always liked the style, but no one really knew what to call it. Suddenly a term started being used widely on TikTok and people were so excited that they could finally have a word to describe what they liked and Can connect with like-minded people to share inspiration.”
It is important to be aware of controversy and cultural appropriation, which is also in line with Western culture, using astrology in ways that are harmful to indigenous communities. The growing popularity of whimsigoth does lack a broad representation of diversity and inclusive sizes, which is expected to change as more people are exposed to the style via the internet. In general, witchcraft has been synonymous with the patriarchal oppression that women and girls have faced and continue to endure. Although witches continue to cast spells on the masses, they have been a fixed image for centuries, and for many more centuries to come. Whimsigoth is a gathered, glamorous aesthetic that has mesmerized the internet with its magical sense of style.