Making a mark in the interior & home design space in India: challenges and opportunities

by HomeDecorBeauty

By Anand Suman,

The interior design market in India was valued at USD 23.2 billion in 2020 and is expected to grow to USD 38.2 billion by 2027, at a CAGR of 7.4% from 2021 to 2027. The thriving real estate market in India is the driving force of the country’s interior design industry. The interior design market in India is expanding due to urbanization, rising income levels and population expansion. Smart home technology, social media impact and changes in lifestyle and living standards are some other reasons influencing the increasing need for interior design services.

Let’s take a look at the growth drivers that have led to a rapid increase in the interior and home design space in India.

Growth accelerators

Increased investments in the real estate sector

The real estate sector in India is witnessing an increase in investor capital. Commercial real estate and co-working spaces are where the majority of the investments are focused. So, in the near future, India’s growing real estate sector will also increase the demand for interior design services. The number of interior designers and architects working in India’s Tier I and Tier II cities is also increasing due to increased investment in these areas. The Indian interior design business is also growing as numerous architecture firms enter the country’s interior design sector.

Also read | Stressed out about home interiors this festive season? Here’s how you can do it with just one click

Visual of Living Room

Growing need for better interior design

Indians are adopting new home designs and decorations due to the infusion of cultures and international trends. They are willing to shell out extra money for interior design services to have distinctive designs that will make their homes stand out from the competition. The demand for commercial interior design is also expected to rise during the forecast period as firms recognize the value of a beautiful workplace to improve employee performance. During the expected period, it is expected to help in the expansion of the Indian interior design market.

The Indian interior design industry is divided into two categories based on end use: commercial and residential. The commercial sector now controls the market and is likely to continue to do so during the projection. The market for interior design services is gradually developing due to the increasing demand of commercial properties. This industry is expected to witness significant growth in the coming years due to the need for commercial space. The office environment and furniture in India is evolving due to the country’s rapidly changing work culture, which is also driving the country’s commercial interior design industry.


Although there are new opportunities in the sector, there are also certain challenges that limit the growth of the sector.

Despite the burgeoning interior design industry in India, there are still several hurdles for designers to overcome. Nowadays, owners of both residential and commercial properties want designs with a specific theme, such as the European, Mediterranean or traditional Indian styles. Mixing the latest trends with a component of classic style is therefore the most difficult aspect of an interior designer’s job.

Running an interior design business also has a number of additional challenges, such as finding the appropriate suppliers and keeping up with tools and technologies to increase productivity. For example, the country’s interior design business has been influenced by virtual reality, which allows clients and designers to imagine and explore. The costs associated with implementing this technology in the sector are quite significant. Another factor that hinders market expansion is a long gestation period for the project.

Development of the interior and home design space is mostly driven by changes in the work culture in India and an increasing desire in luxury lifestyles. Consequently, the Indian interior design market is expanding due to an increase in tastefully decorated residences and elegantly planned business spaces.

(The author is founder at Cinnamon Homes. Opinions expressed are personal and do not reflect the official position or policy of the

You may also like

Leave a Comment

About Us

We are a team of home decor and beauty enthusiasts who want to help you make your home beautiful and your life easier. We believe that every home should be a reflection of the people who live in it, and we are passionate about helping our readers create a space they love.  We believe that beauty comes from within, and we want to help our readers find their own unique sense of style.



Email: [email protected]


Decor & Design

Editors' Picks


Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

@2022 – All Right Reserved. Designed and Developed by HomeDecorBeauty