Jared & Amber Phifer Talk Their New Home Design Show

by HomeDecorBeauty


How has the popularity of home improvement shows and social media changed your line of work?

Amber: That’s a really in-depth question. As a designer, I notice a lot of influence over the narrative that is being written into home improvement shows in general. This DIY, save some cost, do it yourself, participatory idea that I think people have in their home building, which does seem beneficial, in some senses. But I think when it comes to design, especially in the complexity of a new home and all the parts and pieces that go into that, I think one of the hardest contributing factors is when clients actually pretend to be the designer and they really complicate the process. That’s a challenge I see that I attribute to the narrative that TV is giving designing and building.

Jared: It speaks to people, too. I mean, everyone needs a house. I think it really speaks to people where they’re like, “Maybe I could do that.” Watching someone else do something is inspiring. And so I think that’s probably why there’s a lot of shows out there like that. And that’s probably why there aren’t any shows on the medical world doing it yourself.

Amber: DIY surgery.

Jared: Yeah, DIY surgery, let’s go. Oh boy. I think everyone’s creative at heart. They want to be creative at something, so doing something with their hands, building something, or coming up with an idea and drawing it, just really speaks to everybody.

Amber: Yeah. I think that’s probably what people are drawn to in home building shows or design shows. It’s inspiring, especially when it comes to the home. I think people really connect with that because everyone wants a home that they can feel comfortable and inspired in.

What do you want people to take away from this show? Do you want to change the narrative for the new generation of designers, builders, and homeowners?

Jared: We need the next generation to actually care to do the trades. I think there’s going to be a huge loss of workers in the trades. It’s been dwindling as you can make more money in pretty much any other industry. It’s really challenging, but it’s a lot of fun. It’s rewarding. And you sleep really well at night.

Amber: Because you’re so exhausted.

Jared: I would just say to the next generation, it’s fun. It’s worth it. Being a part of something where you actually care about what you do means more in the long-run than just chasing money.

Amber: There’s some satisfaction to building houses that I guess people who’ve never given it a try wouldn’t know, that feeling of accomplishment. But I would want people who are maybe interested in designing and building homes to know that there’s joy and satisfaction in achieving a goal with a whole bunch of people involved. [After] all that it takes to work that all out, to stand back and say at the end, “Wow, that took a lot of effort. And this didn’t exist before, and now it’s here, and now it’s someone’s home for the next 100 years.” I think you’re leaving behind a legacy, and it’s not just, “Let’s just get through it and get it done and move on.” You’re actually leaving part of your creativity behind.

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