Family-Owned Luxury Jewelry Store Finds New Home In Tribeca

by HomeDecorBeauty


Sometimes home is where the jewelry is. Sisters Jennifer Gandia and Christina Gandia Gambale have found another downtown location to call home for their family’s jewelry store, Greenwich Street Jewelers. Founded by their parents Carl and Milly on their namesake street in 1976, the company has relocated to a 1,550-square-foot location on Reade Street after spending the past 20 years on Trinity Place.

The second cast iron building to be built in New York, known as the Obsidian House, dates back to 1857, and the airy spaces utilize original details to create a fresh, modern setting. In collaboration with MAOarch’s Maori Hughes, original exposed brickwork and arches merge with modern walls and lighting to create backlit architectural details. The arched design also creates three distinct parts of the store. Behind a newly constructed archway is a fitting table and a door to a private bridal salon appointment room. According to Gandia, despite the health of digital, most engagement rings are sold in person.

“We wanted to bring old and new together and make it feel like entering an apartment,” said Gandia Jennifer, the eldest, noting the reclaimed wooden floors and modern art light sculptures from local artists. The walls also showcase local artistic talent Rosalie Knox and Mason Nye found in the area, and there are now plenty of gallery spaces.

Lease renewals and volatility in the area since 9/11 prompted the decision to relocate from Trinity Place. “My parents witnessed the attack that day and had to move because of the damage to the building. Trinity Place was a great opportunity as it was three times the size,” recalls Gandia.

At that point, Jennifer was on leave from her journalism position for NARS
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S Cosmetics helped her parents start over (the company closed for ten months after 9/11). “That was when independent jewelers came along and jewelry became cool and became a fashion statement,” she recalls, adding how receptive her parents were to the new ideas she brought to their business. “When people just want to survive, they’re open to new brands,” she said.

Once the downtown ghost town sparked by 9/11 ended nearly five years later, things bounced back until Hurricane Sandy and Covid. “The pandemic has dented momentum in the area, which has struggled with foot traffic due to a lack of nearby retail stores other than Oculus. Things are closing down there as well,” she noted.

The business has a strong downtown DNA that future generations want to preserve, so the tribe
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ca is a natural choice. “We have a service business, and it’s a community where we can provide that service. We have two master jewelers working, and we do custom work, antique restoration, remodeling and repair. That’s when my parents’ business started,” Gan said. Dia said.Coincidentally, during their search, they discovered that the area between Reed and Chambers was once home to a small silverware and metalworking area in the late 19th centuryth century and early 20sth century.

Once inside, customers will find pieces handpicked by brands such as Melissa Joy Manning, Eva Fehren, Alice Ciccolini, Marla Aaron, Single Stone, Sylva & Cie, Tenthousandthings, Lorraine Wesr and Wwake. Jamie Joseph’s bold, colourful stone rings are displayed at the store’s entrance like a bowl of candy-like jewellery.

The sisters have also launched a number of in-house collections, such as Chroma, Astra, which feature a combination of iridescent gemstones, diamond and enamel pendants resembling pocket watches, and some popular beaded necklaces and bracelets.

Wedding dresses have always been big business for the store, with about 70 percent of bridal styles coming from in-house brands. For fashion fine jewelry, 25% are private labels and another 75% are independent brands, usually owned by women or BIPOC.

Most of the Greenwich Street Jewellers’ pieces are made from recycled gold, both for design and the environment, essentially becoming the industry standard after sustainability concerns. “Most of the major foundries are using it now; it’s like a decision made for you because they use it,” she said.

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